Create & Communicate
So&So is an independent and collaborative design studio. We specialise in brand identity, creative direction, print, packaging and interactive design. We work with clients and projects of all shapes and sizes. We produce design which is grounded by understanding, concept and attention to detail. Simple, clever ideas executed beautifully.
Our approach is a collaborative one – we are a small, focussed studio and partner with a network of like-minded experts, when required. This allows us to meet our clients’ needs, whatever they might be. We take a fresh approach to every project with the aim of creating clever work with meaningful impact.
If you have a project you’d like to discuss, we’d love to chat.
A little bit about us
So&So is Seán O’Beacháin and Clara FitzGerald. Together we have 30+ years combined experience, working both in Ireland and the UK. We’ve worked in studios of all sizes and with clients from all industries, so we had strong idea of the kind of studio we wanted to create. A nurturing, collaborative space known for its creativity and craft.
Seán O'Beacháin
Seán has 15+ years experience working in Dublin and London. His passion for design and direction has led him to work with some of Ireland and the UK’s most recognised agencies, both full time and as a freelance consultant.
He has worked with a hugely diverse range of clients; from multinational corporates to artisanal food producers.
Clients he has worked with include; Coca-Cola, BBC, FIFA, Adidas, Nokia, O2, Eircom, The Crafts Council of Ireland, Diesel, Google, Foster & Partners, the Royal Academy of Arts and Bonhams Auctioneers.
Clara FitzGerald
Clara has 16+ years industry experience working as a branding and communications designer in Dublin. She has a BDes in Vis Comm IADT and an MSc in Digital Media from DIT. She has worked in-house with the Brown Thomas design team and as a senior creative in some of Dublin’s most respected design studios.
She has worked on large scale identity branding and print projects for Meteor, DAA, Musgraves, Kerry Foods, Dunnes, Primark and Arnotts. Clara led the international brand refresh of mobile giant, Digicel and has a strong history of working with independent luxury fashion and artisan brands.
What we can do for you
• Naming
• Identity Design
• Retail & Exhibition Design
• Environmental & Wayfinding Design
• Packaging Design
• Brochure & Book Design
• Digital Design
• Art Direction
• Brand Strategy
• Brand Architecture
• Brand Induction
• Brand Workshops
• Brand Guardianship
• Brand Management Tools
• Brand Guidelines
• Project Management
What they say about us
"Working with So&So has been a great experience, I was able to communicate an idea and see it realised first go, I didn't want to make a single change! Their professionalism has matched their creative every step of the way and I feel that Clara and Seán genuinely care about how my brand looks as much as I do. I am looking forward to all our future collaborations."
Siona Ryan, Je Sweets
"The whole process of working with So&So was very thorough, from completing the branding exercise to the finished business cards. I loved their first concept – there was a clever play on words, and type and font were all exactly what I had hoped for, so they really listened. I would highly recommend this dynamic duo and I hope to work with them more over the next while.“
Annelie McCaffrey, The Brand Project
"Having previously worked with Clara Fitzgerald of So&So, when we had a new brand project there was no question of who we wanted to work with. Clara and Seán are a great team; full of creative ideas and detail-oriented. They were entirely focussed on our overall brand identity throughout the project and guided us on just how to communicate our brand successfully."
Gillian Hynes, Body Project & Dishy
"We enjoyed working with Seán and Clara on some of our recent projects. Their design approach is very collaborative, which worked perfectly for us. They have a great insight into what engages different audiences, and brought fresh, creative ideas to our work. They understood what we needed very quickly, and helped us to develop resources that are both practical and visually engaging. We were really delighted with the results!"
Niamh Farren, CES